Down for Life

I’m always so stoked to think that we were there right a the beginning. Matt and Damian set up DMR in the back room of our little BMX shop up in here in Sussex. If it wasn’t for those two, we wouldn’t have had the shop. They had the contacts and knew the industry. My self and best mate Dan Beamish were two blokes who grew up riding bikes, and in 1995 and we were both lucky enough to watch a global brand be  born. Sadly for me it was short lived, we closed the shop and I took the opportunity to go travelling and work abroad, trying to use my four years of college education. A after two years I came home and saw DMR in a huge industrial unit, (which happened to be the old barn that myself and Dan would built big wooden jumps inside when we were about 13/14.  I bought a DMR Trailstar frame and began riding again, jumping at the trails that had been build in my absence, by the young riders, like Tom Lang, Ian Harris and Scott Funnel,  who would come to our shop and ride, it was amazing to see what great riders they had become in two short years.

Today I went up to DMR Bikes and watched ‘Down for Life’. A 30 year history of a brand I absolutely love, and have huge respect for. Nowadays when I come back to Sussex to visit family, I always try to drop in, say hi to Matt and Damo, and get shown by Matt Gray what’s in the pipeline, chat with Brian in the warehouse, hopefully get Nathan to service my forks, and generally hangout for a bit, and it’s always so cool. 30 years on DMR is still so cool.  So please enjoy 50 minutes of history, then  go and ride your bike for a couple of hours.